Alka Seltzer

Description

Roy Lichtenstein had been exhibiting in galleries for nearly ten years when, in 1961, he dramatically changed the course of his work. Prompted by the comic strips on his children’s gum wrappers, he began to create paintings based on cartoon images. The reductive style that soon emerged became his particular contribution to the idiom known as Pop Art. From around 1961 until 1968, the artist created a group of highly finished black-and-white drawings that demonstrate his subversive use of commercial illustration techniques. In Alka Seltzer, Lichtenstein exploited everyday practices of visual representation and magnified them, indicating the gas bubbles rising over the glass by meticulously scraping away extra spaces from a field of imitation hand-stenciled Benday dots. To signify the reflective surface of the glass, he drew flat black graphite shapes—a parody, like the dots, of the reductive, linecut effect of pulp advertising. The artist’s use of mechanical reproduction conventions served to unify his composition and produce movement and volume on a two-dimensional surface. Alka Seltzer is one of Lichtenstein’s watershed works because it shows the artist summing up his early graphic techniques and introducing what would become his most significant formal preoccupations in the years that followed.

Provenance

Leo Castelli Gallery, New York; sold through Paul Bianchini to Richard and Carole Selle, New York, 1966; sold to the Art Institute of Chicago, 1993.

Alka Seltzer

Roy Lichtenstein

1966

Accession Number

122054

Medium

Graphite and lithographic rubbing crayon pochoir, with scraping, on cream wove paper, fixed 

Dimensions

76.3 × 56.7 cm (30 1/16 × 22 3/8 in.)

Classification

crayon

Museum

The Art Institute of Chicago

Chicago, United States

Credit Line

Margaret Fisher Endowment

Background & Context

Background Story

"Alka Seltzer" is a 1966 drawing that demonstrates Lichtenstein's method of transforming mass-media imagery into fine art through the simplest possible means: a glass of water, a dissolving tablet, and the graphic conventions of commercial illustration. The image is executed in graphite and lithographic rubbing crayon on cream wove paper, with scraping used to create highlights and clean edges, showing the technical precision that underlay Lichtenstein's apparently casual appropriations. The subject—a patent medicine famed for its fizzy relief of indigestion—belongs to the same universe of suburban banality that Pop Art claimed as its territory, but Lichtenstein's treatment elevates the glass to iconic status through scale and isolation. By removing the product from its advertising context and presenting it as a single, monumental image, Lichtenstein asks viewers to reconsider what deserves their aesthetic attention. The drawing also reveals his working process: faint graphite construction lines are visible beneath the final image, showing how he established the elliptical geometry of the glass and the perspective of the tablet before committing to the bold strokes of the finished work. The scraping technique—using a razor or knife to remove material and reveal white paper—creates the sharp highlights that make the glass appear transparent, a trompe-l'oeil effect that contradicts the flatness of the overall composition. Art historians have connected this work to the broader American obsession with domestic comfort and pharmaceutical solution in the 1960s, reading the effervescent tablet as a metaphor for the anxious self-medication of suburban life.

Cultural Impact

This drawing transformed pharmaceutical advertising into minimalist iconography, using scraping and graphite precision to make a glass of indigestion remedy worthy of sustained aesthetic contemplation.

Why It Matters

It matters because Lichtenstein looked at heartburn medicine and saw a monument—proof that Pop Art could find transcendence in a pharmacy aisle.